00:02:45 Toni Shiloh: Hello, everyone!! 00:02:59 Gina Holder: HI Toni! 00:03:19 Toni Shiloh: Hi, Gina! 00:04:22 Gina Holder: Looking forward to your class. 00:05:01 Toni Shiloh: I'm excited to talk about social media! 00:05:04 Melissa Stroh: Hello again ladies! Looking forward to this class! 00:05:13 Toni Shiloh: Hi, Melissa! 00:05:22 Jessica White: Glad to get to sit in on another class with you, Toni. 00:05:37 Toni Shiloh: Looking forward to it Jessica 00:05:38 Jaycee Weaver: I'm so glad for the online format because I want to take ALL the classes this hour!! 00:05:50 Laurel Blount: Me too, Jaycee!! 00:06:11 Shawna Young: Indiana 00:06:21 sharonhcarpenter: Hi everyone! Glad to be in this class with Toni. Your diversity class was amazing.. I am still mulling your points over. I am from outside Memphis. 00:06:29 Valorie: Hi, I'm from Minnesota. Glad to be here 00:06:32 Martha Artyomenko: I am from NW Montana 00:06:47 Martha Artyomenko: Valorie, where in MN? 00:06:49 Laurel Blount: Hi! I'm from Georgia--loved the diversity class and looking forward to this one! 00:07:01 Toni Shiloh: Hey Jaycee! 00:07:06 Toni Shiloh: Hi, Shawna! 00:07:10 Lori Scott: I'm from Texas-- Yay us. 00:07:26 Jessica White: I'm from Texas too 00:07:28 Lea Ann: Hi, This is Lea Ann. Currently living in Tompkinsville, KY. Former coordinator of the KCWC and executive board. 00:07:48 Valorie: Martha, I live just North of Minneapolis in Coon Rapids. 00:08:03 Christy Fuller: Yall don't need to hide. Texas is home to the greatest destination in all of the United States - Buc-ee's!!!! 00:08:17 Naomi Musch: Hey, Valorie, I live outside of Superior WI. We're almost neighbors! 00:08:22 Toni Shiloh: Sure is Christy! 00:08:39 Lori Scott: Toni, I missed answering your last comment at lunch, but GO COWBOYS! 00:09:03 Shawna Young: I live near Kentucky so I have more of a Kentucky accent but my husband is Navy so we traveled some so my accent also changed depending on where we live. 😊 00:10:04 Lila Diller: I wondered about that 15 minute :) 00:11:33 Martha Artyomenko: She has amazing books! 00:11:50 Lila Diller: I loved the Maple Run series! 00:11:58 Jaycee Weaver: And those F&F covers!!! 00:15:03 Lori Scott: I will look them up. I typically go for fantasy/sci genre, but I make exceptions. :) 00:15:10 Melissa Stroh: Love Meyers-Briggs! 00:16:42 Melissa Stroh: Are there free schedulers, or only free trial schedulers? 00:17:06 Becca the Short Weidel: So do you schedule blocks of time to create posts into the future or is your scheduling more flexible? 00:17:25 Lila Diller: Coschedule has a free version. I didn't like it as well as Tailwind 00:17:25 RondaWells: Toni do you have a separate author FB page? 00:17:43 Deena Adams: Love Avid Readers of Christian Fiction group! 00:18:16 Martha Artyomenko: And if you want to join… just answer a question or two and I will let you right in! https://www.facebook.com/groups/AvidChristFicReaders/ 00:18:24 Becca the Short Weidel: Yes Ronda she does: https://www.facebook.com/AuthorToniShiloh/ 00:18:50 Becca the Short Weidel: I love avid readers! 00:19:05 Heather: Avid Readers of Christian Fiction is a great group! Found so many new to me authors and connected with a lot of readers and writers I might never have learned about before. 00:19:46 Martha Artyomenko: I love how you do that, Toni. 00:21:25 Jaycee Weaver: Here's the handy FB scheduler you can connect with Instagram: https://business.facebook.com/creatorstudio/?tab=home&mode=facebook 00:21:52 Becca the Short Weidel: Thanks Jaycee! 00:23:18 sharonhcarpenter: I lost audio. Anyone else lose audio? 00:23:21 Deena Adams: I rarely get comments on Instagram. Only likes. What platform do you find is better for engagement? 00:23:37 Lila Diller: audio is fine for me 00:23:39 Deena Adams: Audio is fine for me 00:23:39 Melissa Stroh: Audio is still working on my end. 00:24:22 LORI: What makes up the engagements number? Why is it so much bigger than the number of comments? 00:25:08 Eugenia: ??How do you get the heart? I see the up thumb but don't see the heart? 00:25:10 Becca the Short Weidel: I can't speak for anyone else and my FB page is a blog not author page... but Facebook gets the most engagement by a long shot. Instagram may get more likes but my site analytics say that FB gets more interaction 00:25:49 Beth Westcott: Will you please explain hash tags? 00:26:13 Crystal Caudill: QUESTION: You do the links in the comments or in the post? 00:26:57 Gina Holder: I have over 700 friends on my personal page, but anytime I post about books, even others books, I get reaction from only two or three people. 00:27:04 Deena Adams: Thanks for your feedback Becca 00:27:22 Gina Holder: When I post on my author page, I get almost no response at all. 00:27:29 Deena Adams: Gina, I have the same experience 00:27:35 Jaycee Weaver: @Crystal, the Algo-Mist class last night, she said to post links in comments because the new algorithm is hiding links. 00:27:44 Deena Adams: But I’m not published, so maybe that has something to do with it 00:27:51 Lila Diller: me, too, Gina 00:27:51 Natalie: Question: What are your thoughts on unpublished authors having a separate bookstagram or should they sprinkle in bookish posts on their personal account? 00:28:17 Crystal Caudill: Thanks, Jaycee! 00:28:29 Naomi Musch: Hashtags: word associations with a # that help in searches and establish you. You can search common hashtags for authors. #amwriting #amreading #histfic #contemporaryromance etc. 00:28:55 Jessica White: socialpilot.co is the most affordable scheduler I've found. 00:28:57 Becca the Short Weidel: I get SIGNIFICANTLY more response if I create the post on my blog page but then share it in other places 00:29:01 Crystal Caudill: Later does 30 for each platform. 00:30:14 Laurel Blount: What about duplicating posts across more than one platform? Like sharing an Instagram post on your Facebook author page as well? Is this a good idea? 00:30:28 Melissa Stroh: Good to know. Thank you, Toni and Gregg! Thank you also, Lila! 00:30:55 Naomi Musch: @Beth, this might help: https://kindlepreneur.com/hashtags-for-writers/ 00:31:22 sharonhcarpenter: Is the author page a paid page or free? 00:31:40 Lila Diller: author page is free on fB 00:31:53 Crystal Caudill: Shannon - FREE 00:32:45 sharonhcarpenter: Thanks! I’m going to get one then! :) 00:32:49 Kentucky Christian Writers Conference Conference 2: #KCWC2020 #WriteTheVision #ToniShiloh 00:34:07 Jaycee Weaver: #FridayFollow and #FollowFriday both 00:34:59 Heather: You say share your likes and interests on social media. What if those are not necessarily things your target audience will enjoy? For example, I write contemporary romance, but I'm a total geek that loves comic book movies, sci-fi and things like that. My target wouldn't enjoy that. Should I include it 00:35:51 Lila Diller: I love Bob Ross! <3 00:35:59 Melissa Stroh: Happy trees! 00:36:03 sharonhcarpenter: Include it and you might get more followers!?! And it shows that you are an individual. 00:36:11 Leann: If we have a limited budget, what services are worth their weight in gold? 00:36:23 Jaycee Weaver: @Heather, you never know which of your readers also have diverse interests! I post a little of everything because I have very eclectic hobbies and interests. You'll be surprised! 00:36:28 Lila Diller: Some people have broad likes. I'm a Hallmark, hopeless romantic. But I also like sci-fi. 00:36:34 sharonhcarpenter: Good question, Leann! 00:38:01 Karen C: Hallmark channel not available in Canada :( 00:38:10 Leah: Will the growth of your tribe be hindered if you don't have twitter or Instagram? 00:39:40 sharonhcarpenter: If I post about reading a book, should a hashtag the author’s name and/or the title? 00:40:03 Gina Holder: What if you feel like you have no personality? I don't think I'm very interesting. 00:40:21 Becca the Short Weidel: You ARE interesting Gina!! <3 00:40:21 Lila Diller: I had that problem, too, Gina. 00:40:32 Gina Holder: Thanks, Becca. 00:40:39 Jessica White: There is a great book called Known by Mark W Schaefer that helps you figure out who you are and how to create brand 00:40:59 Karen C: How do you attract people to your social media accounts when you first open them? 00:42:02 Jaycee Weaver: @Karen--start out commenting and engaging with people in groups, other people's posts within the community. And don't be afraid to ask people to like/share/follow/retweet/etc. 00:42:15 Jessica White: @Karen C, the best advice I've heard is just put it out there, share it on your profile on FB. On Twitter you go engage in conversations on hashtags that you think will fit your brand. People will follow you if you engage them. 00:42:17 Eugenia: It was great. 00:42:47 Karen C: Thanks. Guess I'd better join Twitter and Instagram :) 00:43:03 sharonhcarpenter: I like that answer! Free is my favorite price to pay. 00:43:25 Tracy Crump: I get engagement on my FB profile but not much on my author page. I try to post mostly writing related topics on my author page. Is that a mistake? Not enough personal material? 00:44:13 Naomi Musch: Don't know what that means. 9 squares. What background? 00:44:17 Jessica White: @Tracy depends on your audience but remember most readers aren't writers so if you're sharing craft it's probably not engaging. But if you write historical and you're sharing details you've found you might get great engagement 00:44:46 Jessica White: @Naomi it's like the Brady Bunch intro. You can put something in each box. 00:44:55 Melissa Stroh: I barely get engagement on my author page. I also don't get notifications when people comment on my author page, so it's hard to engage unless I consciously jump on there daily and search. I've contemplated starting a Facebook Group for my tribe. 00:44:58 Deena Adams: So, does that mean we shouldn’t do a weekly post on Instagram like Monday Motivation or Friday funnies? People would see that as too repetitive? 00:45:15 sharonhcarpenter: Background? 9 quarrel? Obviously I didn’t take the prerequisite course! haha 00:46:04 Lori Scott: What is the algorithm trap you avoid on IG story? 00:46:34 Melissa Stroh: Can you categorize images to certain highlights, or is it just a new highlight every post to your stories? 00:46:40 Crystal Caudill: What was that app called? 00:46:41 Natalie: One your phone, when you are on your feed you can only see about nine posts at once so its your nine square. I think when she was talking about backgrounds, she referred to the background of whatever picture you are posting. 00:46:57 Jaycee Weaver: @Lori--stories don't fall into any algorithm. They're just there, 100% visible to all your followers. Posts are always subject to algorithms and what each social media outlet uses to determine who sees what and when. 00:47:15 Lori Scott: Thank you Jaycee 00:48:01 Tracy Schuldt Helixon: Any thoughts on the use of Rafflecopter for giveaways? All of this information is so helpful! Thank you! 00:48:49 Jessica White: You also cannot sell from your personal profile. So it pays to invest in your author page. 00:49:32 Liz Pope: Toni, what are your thought on using IGTV on IG? 00:49:34 Becca the Short Weidel: Do you think the page/profile reach could also be just FB algorithms? 00:50:18 Lori Scott: I post twice a day on IG-- Before work and during lunch. I don't know if that's too often, but it is consistent. I do not have any promo up since I'm shopping book proposals. I heard that consistency affects the algorithm. Am I making that up? 00:51:00 sharonhcarpenter: Where would you find those specific hashtags? Can you tell I am a newbie at hashtags? 00:52:01 Crystal Caudill: You can google whatever topic you want plus the word hashtags (book hashtags) 00:53:00 Naomi Musch: I posted this earlier. A good list of hashtags that are helpful. You can use these as search terms on social sites and to narrow down what you are specifically targeting in your own posts. https://kindlepreneur.com/hashtags-for-writers/ 00:53:13 Jessica White: @Sharon, I found it best to find similar authors and see what ones they use and what posts get traction. That can help you narrow. There is also hashtags.org that will tell you how active they are 00:53:18 sharonhcarpenter: Thanks, Crystal! And Naomi! 00:53:34 Naomi Musch: :) You're welcome 00:53:40 Crystal Caudill: Your wellcom 00:53:52 Crystal Caudill: welcome - going brain dead here. LOL LOTS OF INFO 00:53:54 sharonhcarpenter: Thank you, Jessica! 00:54:20 Karen C: It's so much easier to be an extrovert online. I'm an introvert too! 00:54:37 RondaWells: Oh wow, would never have thought Hallee was an introvert! Heard her speak at Indiana ACFW 00:54:38 Crystal Caudill: Hubby committed us to a night out with friends tonight and I’m like NOOOOOOOOO!!! LOL 00:54:43 sharonhcarpenter: I am an extroverted introvert. I love engaging, but it exhausts me. 00:55:35 Deena Adams: ok. Thank you! 00:55:51 Melissa Stroh: Lol! Both my husband and I are introverted. But it depends on the crowds we're around which one of us is more social. It's like we tag team who's hiding at which event. 00:56:29 Melissa Stroh: How do you categorize stories on Instagram? 00:57:46 Voni Harris: ?? I'm starting a newsletter, rather than a blog. How do I use social media to build a readership?? 00:57:53 sharonhcarpenter: I want to blog to make sure that I am writing and “publishing 00:58:01 Heather: Melissa: if you go to your profile page, under your picture, there are circles of suggested highlights. I've not done it but I've been checking it out while she's talking 00:58:23 Becca the Short Weidel: I definitely look to blogs for book recommendations... but I'm also a book blogger so it's also like spying on my friends' bookshelves for what to read next haha 00:58:41 Voni Harris: ?? And how to build commenting on a newsletter. Or is a newsletter not a good idea?? 00:59:49 Jessica White: @Voni, if you're sending out newsletters make sure it has links to your social media AND the ability to share. It's the same as a blog. 01:00:10 Jessica White: Also ask a question and ask them to email you. That personal engagement will make avid readers 01:00:32 Kentucky Christian Writers Conference Conference 2: Top 10 author needed things: Newsletter Is #1 author tool. Blog is probably #2 01:00:45 Melissa Stroh: Heather: Yes, I've posted to a highlight initially, but I don't know how to continue assigning a story picture to previous highlights, rather than making a whole new highlight. I'm NOT tech savvy. 01:00:56 Voni Harris: @Jessica: I do ask a question, and ask for emails. Dunno why little response. 01:01:21 Deena Adams: Thank you so much for this great workshop! I have to sign off. Blessings to you! 01:01:48 Lori Scott: I'll show my ignorance here. Is a blog separate from a website or part of your website? Or is the blog on Facebook? 01:02:03 Becca the Short Weidel: It's a newer weekly post but some blogger friends and I have started sharing #MustGetMonday posts to highlight new and/or upcoming releases to get the hype going for them :) 01:02:13 Melissa Stroh: A blog can be separate or part of your website, Lori. 01:02:21 Kentucky Christian Writers Conference Conference 2: @Lori - Blog is NOT on facebook 01:02:40 Jessica White: @Voni follow Jim Rubart (James L Rubart author name) he does this very well. But ask a question they can respond to and ask them to email your their response. (this is essentially commenting). 01:02:42 Tracy Crump: A blog can be part of your website or not. I have a website but not a blog, 01:03:02 Lori Scott: Okay, Melissa, follow up. If the blog is part of your website, would you use hashtags with it? 01:03:43 Kentucky Christian Writers Conference Conference 2: Your website can be separate, have a blog as part of it, or be a blog. Blogging software, particularly WordPress is free and very easy to use and look polished/professional 01:04:50 Leah: I have to go. Toni, thanks for a great and informative session! 01:04:52 Melissa Stroh: If you link blog posts to your social media, or use your blog posts to draw attention to things on social media that could gain a following with hashtags, then I'd say sure. But hashtags are more of a social media centered thing. 01:04:55 Heather: @Lori - my blog is a page on my website, and yes, I use hashtags. With wordpress your given the ability to give your blog categories and add hashtags to help people find your post based on its content 01:05:39 Lori Scott: Ohh! Heather, thanks. I'll do some google videos to learn how to do that. My blog is on my website, but it's all new to me and not yet completed. 01:06:05 Natalie: What should you call your social media account(s)? Real name? Are numbers okay? Thoughts? 01:06:34 Janis Van Keuren: Thank you, Toni, for all of your wisdom! 01:10:43 Heather: Thank you for so much great information! 01:11:01 sharonhcarpenter: Thank you, Toni! I have learned so much from you this weekend. 01:12:03 Sherida: Toni, thank you so much! Great tips! 01:12:04 Lori Scott: Thank you for sharing your info 01:12:15 Gina Holder: My blog and social media name is Stories By Gina. Should I change it to my name while my follower are low? or should I keep it this way? 01:12:29 Kentucky Christian Writers Conference Conference 2: Repost 01:13:22 Tracy Schuldt Helixon: Thanks so much, Toni! I took so many notes and screen shots during your presentation. Great practical advice! This will change how I approach social media. I appreciate all of your insights. 01:15:39 Julie Cox: This was wonderful and super informative! I made some goals while listening and taking notes. Thanks so much! 01:16:47 Karen C: I like your social media name Gina. I'm far from an expert though. 01:18:19 Lori Scott: Thank you for sharing your expertise! 01:20:04 Melissa Stroh: Thank you so much, Toni! You've offered such great content and I do plan on revisiting it often! 01:21:08 Valorie: This was awesome. Thank you